There's a reason Snickers are called Snickers, and it's not what you think at all
So that’s why they call it Snickers.
The average person probably has no clue how the renowned Snickers candy bar got it’s name and where it came from.
Under the eminent candy brand Mars Inc., the Snickers moniker actually traces back to a horse belonging to the founders of the company Ethel and Frank Mars, according to The Sun.
The couple invested in some land and bought a 3,000-acre horse breeding farm after notching their successful Mar-o-Bar company that created the famed Milky Way Bar.
At the time, the couple had been planning to create a new candy bar and put it in production as a nameless bar — that is, until one of their favorite horses named Snickers died.
So, to honor the horse, Ethel and Frank gave the “no-name” bar the name Snickers.
The iconic Snickers candy bar that chocolate lovers today can’t get enough of first hit stores in 1930 and sold for just five cents in Chicago.
The candy bar coated in milk chocolate topped with caramel and peanuts started gaining traction from buyers around the country — and the Mar’s couple decided to go worldwide.
Despite the candy bar’s success, executives in the UK were worried the Snickers name resembled the name “knickers” and could cause some controversy.
The term is generally used in the UK to describe a person’s underwear.
Ethel and Frank eventually got rid of the Snickers moniker — for bars only sold in the UK — and replaced it with the name “Marathon Bar.”
Soon after, the couple decided to revert back to the Snickers name and go universal for the sake of their own product in the UK.
The demand of the candy bar rose to greater heights in 2010, according to the Sun, when the “You’re not you when you’re hungry” Snickers ad made it to the big stage during the Super Bowl.
The Snickers ad featured Betty White in the Super Bowl XLIV commercial getting tackled in a mud puddle during a football game. When she get’s up and a girl shouts “Baby, eat a Snickers!”
White transforms into a man named Mike and returns to the field — where on the next play Mike tackles the quarterback played by Abe Vigoda.
The “You’re not you when you’re hungry” campaign would soon enough boost consumer rates for the bar and people all over the world had to get their hands on it.
Sicne then, big name celebrities as well as athletes like Mr. T, Joan Collins, Johnny Manziel, Rowan Atkinson’s Mr Bean, and even Elton John have appeared in Snickers commercials as part of the “You’re not you when you’re hungry” motto.
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